My partner Dip and I had an incredible week at South by South West(SXSW) 2016 conference in Austin. It was my first time to SXSW, and of course the first time in Austin as well. When we came here, we had a lot of agenda – meeting industry people, connecting with them, and setting the clear strategy for our company going forward.
Looking back, we are proud that we achieved most of them. We did a lot of customer interviews, networked with people in the industry (including those in large record labels such as Columbia, Sony, and Warner Music as well as Indie labels and distributors), and found out more about our customers (especially their weaknesses).
The highlight of the conference was the mentor session, where I could sign up for 10-minute slot with industry leaders and influencers. They gave valuable feedback, as well as encouragement for what we are doing.
We know it is a competitive world out there, but we feel more competent and more focused. In the end, we are here to solve problems, and help people in need. We will learn a lot from failures as well as successes. Looking forward to the days ahead!